A workspace ready to return to the future
How can we translate into spaces the client’s need to change their way of working? Aon Italia, a group active in risk and human resources consulting, insurance and reinsurance broking, asked us to develop the creative and design concept for their headquarters in Milan. Our team accepted the challenge by creating a place capable of supporting the company’s new mindset, but also an iconic and engaging space in which to live a variety of experiences. The concept of the interior spaces, in fact, places the person at the center. The result is the brand’s single “home” where the entire building is transformed into a place of experience, in order to narrate Aon to the various stakeholders in a unique and impactful way. Thanks to the flexibility in the use of spaces, as well as strong experiential engagement, the new Aon headquarters can be a valid model for future workplaces.
Augmented storytelling of the architectural space
The design concept embraces the idea of creating a physical place where Aon’s identity and founding values would be visible and tangible elements.
Immersing oneself into the brand identity
The building is spread over nine floors; those in direct contact with the outside (ground, first and ninth) are intended for customers and are characterized by a sober and elegant architectural language that celebrates the Aon brand in every detail. The customer journey starts from the welcome area with an iconic walkway-gallery, which stimulates the exploratory journey through a playful act of seeing and being seen. Thanks to the metaphorical language of architectural elements, the visitor feels completely immersed in the corporate identity and values. On the top floor, there are special areas such as cocktail bar and cinema room, which offer customers experiences that are very different from a simple meeting room. Indeed, they are designed to put people at ease and stimulate the relationship with the brand. A large panoramic terrace intended to host events, offers a privileged point of observation upon the city and, metaphorically, the future.
A place where everyone would like to work
Seven floors of experiences for employees, from creation and socialization to sustainability and well-being. The new workspace is an agile and smart environment, in which every employee can have at her/his disposal an entire building, rather than merely an office or a desk: the floors from the second to eighth are entirely dedicated to the employee experience. Conceived as thematic floors with different architectural connotations, they offer the Aon employees a wide range of experiences – from the liveliest and most energetic to the calmest and more meditative ones – capable of responding to the entire spectrum of daily needs. Depending on their needs, people can choose from spaces for socialization, relax and taking care of themselves, collaboration and co-creation, exploring the digital world, finding inspiration in nature, carving out a moment of meditation in silence, or perhaps immersing themselves in a mind-nurturing reading. Socialization areas are differentiated on each floor precisely to avoid the formation of single non-interconnected islands. This produces a live and constant vertical flow, which favors a continuous movement oinsf encounters, exchanges, creative cross-pollination across the central core. From group to individual, from movement to stillness, from body to soul, the new building is a single space to be lived and told, in multiple ways.